Each chapter within This is Advertising contains a series of case studies which are presented through a short text, illustrations and captions. An overall introduction to the book and to each section offers an overview of the subject by the author. Ten interviews by a selection of leading advertising figures will offer a number of different perspectives, as well as various feature quotes throughout. The book is visually impressive and provides some solid information about the significant changes taking place in advertising now. The target audience for the book is people already working within advertising, students and anyone with a broader interest in the subject.
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