'Shoes Off If You Love Luton!' is a photo of a man's arm, tattooed with a 99 Flake ice cream, holding aloft a single Reebok Classic trainer against a British summer sky. The visual language announces Dominic's particular interests: the iconography of small town Britain.
Waving shoes was an act taken up by football fans in the UK to show support for their team. Clearly, Dominic from Luton loves Luton.
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