By listing all the ingredients in the human body as you would find it in the label of processed food in a supermarket, the t-shirt INGREDIENTS is yet another ambiguous gesture. One could see it as a wry comment on how we see and portray ourselves and how others see/use/consume us in a consumerist and materialist society. Or one could just see it as an honest and informative way of saying, ‘hello, this is what I am!’, a human being, same as you, actually.
This Spring, Magma has worked with British graphic designer and art director Kerry Roper to bring out four arresting t-shirts. What the four designs all have in common is a return to a very graphic language and a nostalgia for what t-shirts used to represent and how they used to function, with music t-shirts or protest t-shirts broadcasting bold (if not necessarily clear) statements to the world around. This is what t-shirts (and songs) do best: making highly ambiguous statements in a very direct manner.
Born in Aberdare, South Wales, in 1975, Kerry Roper is a graphic designer and art director. His work combines graphics, illustration and photography. An expert in visual communication, he has created visual campaigns for a great variety of clients, from a distinctive poster campaign for Snikers to the cover of the Guardian Guide. He has designed sleeves for record labels such as Hed Kandi, Peacefrog and Quiet City Recordings and had his work featured in numerous books, magazines and exhibitions.
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